Designer Ufuk Arkun strikes a high note of Springsteen’s ‘Born in the USA’ with Benson N.Y., a colour focused line of Americana, classics modernized and reinterpreted to instantly tune up any boy’s wardrobe. Contemporary and comfort come together to make rocking Benson as effortless as Hendrix just strumming his guitar. This brand encompasses everything that’s cool about the consummate American male.