Gotstyle was founded in 2005 by Melissa Austria a menswear industry veteran.
Feeling that Toronto was lacking options when it came to menswear stores she developed the lifestyle concept store Gotstyle. Our first location was on King Street. The store was on the second floor and you had to buzz to get in. Once you were in, you were welcomed with an array of clothing for weekend casual, date night clothes and business wear. Two lounge seating areas, flat screen TV’s, a DJ booth and the first in-store barber shop and full spa for men completed the store.
As rents skyrocketed on King Street, we moved to a street-level location at Bathurst and Wellington and then opened our second location in the Historic Distillery District, a 7,000 SQ foot men’s and woman’s shopping emporium.
Cheeky from the beginning - our manicure was called the “hand jobber” and our original mission statement was “clothes for guys to get laid in” – and always into having fun with our customers with legendary parties, fashion shows, and in-store events.
We believe that dressing well shouldn’t be intimidating or elitist and strive to educate and inspire guys on dressing better, we offer different brands for different body types, concentrating on local and international brands at an opening luxury price point.
We realized early on how important digital was going to be an had a full-time Social Media Manager before most of our competition had an on-line store. We’re constantly trying out new social mediums to talk to our customers and proud of our strong following including over 7 million views on our Youtube channel.
In 2015 we launched Gotstyle Man, a menswear magazine that is sold nationally across Canada, to further help educate and inspire guys.
As more guys understand the importance of looking good, Gotstyle will only continue to bet bigger and better. We can’t wait to be in a world where all the men are dressed better to do better!