I first saw Psycho Bunny in both Neiman Marcus and Bathing Ape a few years back and fell in love with the brand. Preppy with an attitude – what’s not to love? And it totally works with my buying philosophy of “sophisticated clothing with an edge”.
Merino wool sweater $195, striped collegiate sweater $225, merino wool cardigan $225.
The brand started with a British ex-pat working for Ralph Lauren, who became friends with a New Yorker that owned a third generation hand-making tie business. They started Psycho bunny with a collection of ties in 2006, and in a few short years they’ve expanded their collection beyond ties to encompass menswear staples like polos, merino v-necks and cardigans, collegiate striped knits and intarsia wool pullovers: all with the psycho bunny twist. If you’ve moved beyond the horse and the alligator, try the bunny!
Wool socks $38.