This holiday season you canâ€™t swing a broker on Bay St. without hitting a guy in a lavender shirt.
One recent, albeit informal, survey (by a male friend, of course) in the locker-room at the Adelaide Club at First Canadian Place revealed pale purple shirts on 6 out of 8 hooks in the change room.
â€œWeâ€™ve had a huge run on purple,â€ says Melissa Austria, owner of Gotstyle. â€œIt is regal, and it is more accessible than pink.â€
Indeed, pink is so three years ago, says Austria, and menâ€™s magazines are pushing it as a basic shirt colour now. That said, magazines and fashion shows are less influential in the bulge of the conservative business attire market. â€œYoung men are dressing like gay men these days,â€ says Wendy Natale, the fashion editor at Hello Canada and principal of On Your Behalf, a personal shopping service that specializes in swanking up men. â€œThey are embracing colour and flamboyance. The young guns are forcing their fathers to keep up.â€
With the larger trend of going tieless, especially at night, Austria has sold a slew of purple pocket squares to go with purple shirts: â€œIt looks naked with nothing at the neck if you donâ€™t toss on a square.â€