GOTSTYLE’s Founder Melissa Austria Forbes Magazine Feature with a short video by The Story Exchange
Melissa Austria may have a small menswear business, but she has big plans.
The founder of Gotstyle aims to create â€œthe retail store of the futureâ€ by marrying the old-school high-touch â€œexperienceâ€ she has cultivated at her two Toronto stores with the newfangled personalization and convenience that digital technologies offer. That combination, she believes, will give Gotstyle a more competitive edge in a retail industry thatâ€™s under duress and, ultimately, help it grow much larger.
Gotstyleâ€™s stores are designed to provide the modern gentleman with everything he needs to look good â€” clothes, shoes, even a haircut â€” from a Monday board meeting to Saturday night out, Austria says. But these days, in addition to designing displays and selecting clothing cuts and colours, sheâ€™s is picking out hot new technologies to make shopping even quicker and more enjoyable for men who may not care to shop but want to dress well.
â€œIt really boils down to, not technology for the sake of technology, but technology based on making menâ€™s lives easier,â€ she says.
Read more Melissa Austria Forbes Magazine Feature about the future of retail on Forbes.com