A little history of Jude Neale

A little history of Jude Neale

Responsible manufacturing and denim were two things that didn’t go together. Before, a single pair of jeans would use 20,000 litres of water to manufacture, plus the dyes and manufacturing processes that would be discharged into the water and environment. Being in the denim manufacturing business for over 25 years, Jude Neale saw the worst of it.

He decided to launch his own brand with the vision of making jeans consciously.

His jeans are engineered with 80% recycled, harmless and chemical conscious water. Certified to be harmless when the water flows back into the water plus he was able to get the manufacturing process from 20,000 liters per jean to 1!

On top of that they are a great jean. Raw denim with stretch, so you get “real” denim that is still comfortable (remember when it used to take months to break in your raw jeans!!) Its a brand that denim purists will love with small batch fabrics sourced from the best Italian and Japanese denim fabric suppliers.