Ever wonder what goes down at our photoshoots, and who the people are behind some of your favourite GS stories? Well, here’s your exclusive behind the scenes look from our latest story for season dubbed the 5 Must Have Jackets For Fall. Outdoor shoots are always make for interesting stories and this one was no different. From random people coming up to Jerry (our sexy model) wondering if he was a celebrity, to us rushing shots so our ice cream wouldn’t melt all over the clothes- there was no shortage of epic moments as we took over the streets of Kensington market here in Toronto. The theme of our shoot, as the title (Must have Jackets For Fall) would suggest was to showcase some of our amazing new transitional outerwear jackets in a streetstyle inspired aesthetic. Focusing on 5 key styles, the sport-coat, bomber, puffer, technical and varsity jackets we endeavoured to create a style story that we hope resonates with our clients. Transitional outerwear is a key part of any mans wardrobe and we wanted to showcase our vast selection in a meaningful yet relevant manner. Whether you’re looking for something to layer with your suit or to make a run to the grocery story, there is a jacket that’s right for you.

5 Must Have Jackets For Fall 2014

(Click here to view the full editorial)

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The Team

Photography by: Allysandra Cervantes Styling: Sharad Mohan MUA: Ariel Moore Model: Jerry Melo Layout & Design: Shaeleigh Afton Editorial Copy: Sasha Ferkul,

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Jerry just being Jerry

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Allysandra Cervantes & Jerry Melo

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Jerry Melo in our PYA sweater and HIlton Check Suit

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Jerry Melo getting his hair did by Ariel Moore

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Sharad & Ariel putting the final touches on Jerry

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Jerry smizing for the camera in our Hilton check suit.

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Quick polaroids by Allysandra for her book.

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But first lets take a #selfie – Allysandra and Sharad

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Just ’cause!

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Sharad, Ariel and Jerry bonding over some much need pomade.

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Ariel doing her thing- no that’s not mascara.

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Not what it looks like.

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Sexy pic by Allysandra of Ariel and Jerry before all the ice cream’ness began.

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