This season, PRPS Goods found inspiration in the movie Jaws. Think bleached, distressed and aged denim, lots of blue colours, and a very beachy/nautical feel. If you’re looking for really laid back weekend clothes, you’ll love this line.
The PRPS process begins with harvesting cotton in Africa (and other globally sourced materials), then off to Japan to be woven into cloth, finally they’re finished with the signature purple selvedge and details. Everything is carefully selected, made with detail and quality in mind.
Founder Donwan Harrell designs every piece with function and authenticity in mind, before fashion. Everything from the fabrics, to the darting, and colourfast dyes are all made to be worn hard and last long.
Light blue denim $298.
Even if you won’t be spending this summer camping, fixing up your cottage, or working on your boat, having tough clothes are great for long weekends out of town, beach days, or just hanging around the city.
Both their denim and tops have a relaxed fit and use colourfast dies to prevent any fading or running. Darting is incorporated into the designs to help jeans fit better, and hold their shape longer.
Dark blue denim $255.
PRPS red and black knit polo $185.
Cotton shirt $198.
Denim shirts are in this season, update this casual look with bleached details and contrasting sleeves.
Cotton twill utility jacket $475.
Celebs who have been spotted in PRPS denim:
PRPS is a favourite of many celebrities, Gavin Rossdale, David Beckham, Bruce Willis, Brad Pitt, and Tom Cruise are just a few guys who love their PRPS denim.
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